“Change is the only constant” Heraclitus

I started my professional career as an investment banker at Chase Manhattan Bank in London, after an Economics degree and Masters in Finance from City University. Experience in structuring financial products developed a strong analytical mindset, which combined with natural communication skills led me to join the newly created Banco de Investimento Global to develop the Institutional Sales department, in Lisbon.

Management expertise and resilience came from my experience as an entrepreneur, with the creation and development of a startup eco-design brand, Tela Bags. An innovative concept in Portugal, where bags and accessories were produced from recycling advertising materials. From trash to trends. From brand building to international retail expansion strategies, from motivating teams to delivering business results, leading this project over 8 years was a great learning experience.

“Learning is Experience. Everything else is just information” Albert Einstein

I believe learning is an on-going process…and teaching is a great way to learn! I have been teaching finance since 2000 at ISEG- Lisbon School of Economics & Management, where I was also Business Development Director for Executive Education, as well as coordinating the MBA program until 2016. 

I created and coordinate the luxury management executive courses at ISEG since 2013, which are the reference in the Portuguese market: Luxury Brand Management, Luxury Tourism Management and Luxury Real Estate Sales Management. Learn more

Combining business experience with luxury market know-how allowed me to create Luxulting – Luxury Consulting, focused on helping businesses target the luxury market. Learn more

I am a regular contributor to newspapers and magazines, via interviews and articles where I share my business insights about the Luxury market. Learn more

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